Thursday, 5 March 2009

The Online Push Marketing Era Starts to Fade

Have just posted a Spam will now die message on the Peter Jones (Dragon's Den) community website.

The jist of the message is that, as pull marketing is beginning to gain traction, and push marketing's poor success rates shows a lack of return on investment, then spammers will slowly but surely get the message. I expect to see that replicated in the physical world at some point, as the UK Royal Mail postal company realises it has started something useful, and customers get the message that a positive choice about what they are genuinely interested in could reap real benefits.

Peter Jones is a Product Development Consultant.

No comments: